Shocker: BLVD Buys A Vowel

Confidential Restonian Operative "Scott" shared these exciting photos surreptitiously taken near Reston's favorite new vowel-free apartment complex, BLVD. There seems to be something wrong with that new sign, which now greets drivers waiting to turn left into the park/kiss/wait in frustration in claustrophobic underground spaces for poorly-timed traffic lights to cycle-and-ride. Let's take a closer look:

Could several years of relentless mockery have precipitated a branding change? Are they seeking to differentiate themselves from the other linguistic convention-flaunting complex rising on the other side of the Toll Road? Or was some anonymous multifamily marketing manager a frustrated game show contestant, like the person at the beginning of this video clip?

Oddly, the apartment complex's fancy "web site", which promises would-be renters "a thrilling life" -- which, when you think about it, beats the heck out of walk-in closets or stainless steel appliances -- remains reassuringly vowel-free. Check it, as the kids don't really say:

So the mystery continues, and we have to resign ourselves to not knowing the answer. Or, to put it another way, Vy ask Vy?