So that happened.
In the meantime, the elite crisis management team assisting Boston Properties spent good money buying a sponsored article on Reston Now, sharing their account of how great the transition to paid parking has been, arguing that activity from last January to this January is essentially unchanged -- which sounds great until you remember we had a little bit of weather last January. Oh, and people couldn't
question the alternative facts discuss the topic because comments were disabled.
We seriously can’t fault Reston Now for this — they clearly designated the letter as sponsored content, they were up front about the fact that comments were disabled, and hey, us filthy “web loggers” have to eat just like everyone else. And Boston Properties and their handlers still seem to be slow to grasp the concept that people, apparently incorrectly, see Reston Town Center as an extension of their community and its unique identity, not just an amalgamation of revenue-generating real estate. Otherwise, why would people care enough to march around over a couple of measly bucks a pop to park there?
But mainly, we’re jealous. We want some of that sweeeeeeeeeet sponsored content cash too, BP! And just take a look at the click-friendly sponsored posts we’re just champing at the bit to write… if the price is right.
The 10 Best Easter Eggs In The Park RTC App (But Not The One Where Your Current Location And Contact Info Is Put Up For Grabs, Allegedly)
Fashion Tips: Which $150 Linen Shirt To Wear While Parking at RTC
Doctors Explain Why Protesting, While A Valid Expression Of Your First Amendment Rights, Will Give You Cooties
Want To Play A Fun Game? You’ll Never Be Able To Guess Which Garage Validates For What Retailer
More Like 666 Loudoun: Why One Loudoun Is The Devil Incarnate, Literally (Don’t Shop There)
Shocker: Driving To Mosaic For Dinner And A Movie Will Give You Scabies (Don’t Shop There)
Warning: Tysons Garages, While Free, Are Filled With Pits Of Angry Rottweilers Who Hunger For Shopper Flesh (Don’t Shop There)
Quiz: Are You Elite Enough To Meet And Greet At RTC?
Crisis Managers: The Unsung Heroes Of 2017 America
Tech Tips: No Your Web Browser Isn’t Glitching, Comments Are Disabled For This Post
Yellow Is Hot in 2017: The Best Outfits To Complement That Bumblebee Strapped To Your Car
Why Vibrant Crowds Are Out And Deserted Cityscapes Peppered With A Handful Of Wealthy Shoppers Are In
Commentary: An Open, Honest and Frank Discussion Among Those Of Us Willing To Accept That Paid Parking Is Here To Stay And There’s Nothing You Can Do About It, Peons!*
(*Comments disabled for this article)
We’ll just be over here, waiting for the wheelbarrow of cash to come rolling in. You’re welcome, Boston Properties, you’re welcome.
Update: More images from Saturday's protest.
And Boston Properties has decided to put its sponsored content in an old-timey "news paper":
Fortunately, comments there have not been disabled, inasmuch as you're welcome to scream at the page all you like, the end.