News and notes from Reston (tm).

Monday, April 4, 2011

Sign(s) of the Times: As Park and Ride Closes, Branding Opportunities Open Up

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If you forgot to consult this handy map and found yourself at the closed gates of the Wiehle Avenue park and ride lot this morning, perhaps you saw all the fancy new "Reston Station" signs. But that's not the only spot where this "brand" is appearing!

Confidential Restonian Operative "Joel" sents us this fancy photograph of one of the adjacent buildings on Sunset Hills Road.
While the Fairfax County Board of Supervisors dickers with WMATA about Silver Line station names, the office building formerly known as 11465 Sunset Hills Road has claimed the high ground (and probably higher rents) by taking the name, "Reston Station."
Sweet! We can almost smell the smoke from the track fires carb-loaded platters of the Cheesecake Factory already!

3 comments:

  1. "While the Fairfax County Board of Supervisors dickers with WMATA about Silver Line station names..."

    Your tax dollars hard at work.

    ReplyDelete
  2. The Comstock building on Sunset Hills is part of the Reston Station parcel. Conceptual plans to redevelop the Sunset Hills building and parking structure with residential units were submitted with the Reston Station plans.

    ReplyDelete

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