It's been a while since we've checked in with our neighbors to the west, but it sounds like they've been busy developing a "brand initiative" for Herndon, which includes a description of the town as "pulsing on the edge of Fairfax County."
All together now: EWWWWWWW.
Here's the full "positioning statement" developed for the town council by consultants:
“A next generation small town pulses on the edge of Fairfax County. Turn off the highway and find yourself in a place that welcomes innovators, risk-takers, history seekers and family-keepers. This is where the roots of history help to grow the ideas of tomorrow."And please to be enjoying the town's new
But here's where you can tell we're not in Reston anymore, Toto:
The main colors for the new logo will be gray and red—colors that struck a cord with Herndon residents, as red is the color of Herndon High and Middle Schools. Alternate colors that may be used in the “on” marketing include purple, fuchsia, blue, green, yellow and orange. (our emphasis)Can we as Restonians stand by when such affronts to our DRB-approved color palette as "fuchsia" taunt us and our regimented way of life from across Fairfax County Parkway?
We think not.