News and notes from Reston (tm).

Monday, August 17, 2009

Consume, Consume! Video Footage of Retail Establishment Opening at Reston Town Center, Semiotic Brand Self-Extension Fulfilled

This isn't quite as cool as earlier videos about Reston Town Center, but here is some "exciting" footage of consumers lining up to enter the grand opening of a certain retail establishment at Reston Town Center on Saturday morning, then being applauded by the store's employees for their propensity to self-identify with a consumer product -- the full extent of the semiotic confluence of "brand" as lifestyle playing out before our very eyes. Please to be noting the ever-vigilant security guard, ready to leap into action at a moment's notice if some over-crazed consumer attempted to jump the line to be the first to buy one of those, whadayacall it, "i-Phones."

It's all very exciting for the Apple Store, but we don't recall similar levels of mass hysteria when, say, the Eyewear Gallery opened.


  1. Microsoft Rulz. Okay, okay. Linux Rulz.

  2. Our fake downtown is now even more AWESOMER than ever!

  3. Yay! Long live Apple!!!!

    But wait, there were no free iPods and iPhones for Cahty Hudgigns section 8 scu.... wait poor constituents!

  4. Microsoft to Open Retail Stores Near Apple Stores

  5. The Convict in the South Reston GulagAugust 17, 2009 at 1:54 PM

    MS has one of those stores already. It's called Best Buy.


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